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partner psychologyPartner Psychology

Channel Managers, despite their best efforts, are often unable to receive sales activity commitments from Partner Salespeople. They spend more time addressing Partner concerns than increasing sales.

Partners 'talk the talk' but rarely find opportunities for your brand. They spend more energy discounting against each other than selling.

Partner Psychology helps your Channel team understand how Partner Salespeople think and why they act contrary to expectations. Initially, they analyse their own business behaviour and its potential effects on Partner outcomes..

"...the real response is in the Partner's behaviour not their word..."

Channel Managers will understand how their own style can adversely affect Partner behaviour, improving their ability to influence decision making, new sales initiatives and activity commitments.


To read more and download our PDF on Partner Psychology please complete the form below.



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